Merchandise display structure



Jan. 30, 1940. G, A, CUC U'ENNQ. 2,188,674

MERCHANDISE DISPLAY STRUCTURE Filed June 1, 1938 2 Shets-Sheet 1 Y ,K 4 INVENTOR.

{a 6702057111 6 zarnvzob' 4/113 ATTORNEY.

Jan. 30, 1940. cucqu 2,188,674

MERCHANDISE DISPLAY STRUCTURE Filed June 1, 1958 I 2 Sheets-Sh eet 2 fi j gqa Q g, A '14 INVENIFOR. fiaz/erfl 41's ATTO Patented Jan. 30, 1940 U 1TED "STATES PATENT OFFlCE 2,188,674 MERCHANDISE DISPLAY STRUCTURE Grover A. Olicquennoi, Rochester, N. Y. Application June 1, 1938, Serial No. 211,239

2 Claims. This invention relatesto amerchandise display structure, and has for its purpose to afford an arrangement for displaying articles of-hardware and the like in an effective and convenient way.

In a more particular aspect,.the invention is designed to afford an economical and practical construction for displaying articles of hardware in a horizontal arrangement, because merchandise can be observed more readily, is shown more effectively, and commands greater attention when disposed in horizontal arrangement.

Another purpose of the invention is to afiord a construction whereby each item or article. of

merchandise can be attached to an individual horizontally disposed support or carrier, which can be readily removed to permit closer inspection or examination of the article secured to articles carried by it may be located on both sides 7 of the panel or may extend through it and for a distance therebeneath, 1

To these and other ends, the invention consists in the construction and arrangement of parts that will appear from the following description when read in conjunction with the accompanying drawings, the novel features being pointed out in the claims following the specification.

In the drawings:

Fig. 1 is a plan view of a display structure built in accordance with a preferred embodiment of the invention and showing a series of articles of hardware arranged thereon;

Fig. 2 is a vertical sectional view; I

Fig. 3 is a perspective view of one of the individual panels or supports with a battery attached thereto;

Fig. 4 is a plan view of a panel or support with a door chute fixture secured to it;

Fig. 5 is a sectional view'on the line 5-5 of Fig. 4;

Fig. 6 is an edge elevation of the structure shown in Fig. 4; i

Fig. 7 is a plan view of the opposite side from that appearing in Fig. 4, and

Fig. 8 is a side view of a panel or support with a door catch secured thereto, and extending through and beneath the panel.

Referring more particularly to the drawings, in which like reference numerals refer to the same parts throughout the several views, the

invention inits preferred embodimentihludes a frame comprising a bottom I and side Walls 2, while 3 designate vertically disposed" partition members afiording spaces or pockets 4.

The merchandise supports or carriers are po- 5 sitioned upon the vertical partition members 3,

in juxtarelation to each other, between thesi-de walls 2, affording a. continuous and unbroken horizontal surface with the upper edges of the Walls 2, and each support or carrier comprises 10 a preferably rectangular comparatively lightweight panel of wood or other suitable material. These panels are of different sizes, depending upon the size of the article to be mounted thereon, and preferably rest upon the partition members 3, each panel extending to a point about midway of the partition member v3.

7 Referring to Figs. 1 and 2, 5 designates a panel of a size to support thereon a battery 6 which is held to the panel by the straps 1, While 8 designates a panel or support of less length and having attached to it a smaller battery 9. l0 designates a panel of the same length as panel 5, having a central opening H, see Fig. 5, and adapted to have mounted on opposite sides thereof the plates i2 and 13 constituting parts ofa mail chute.

l4 designates a. shorter panel provided with the door attachment l5 attached thereto and having a catch l6 which extends through the panel I 4 and is housed in the pocket or space 4, as shown in Fig. 2. The panels or supports I! each has mounted thereon an electrical fixture plate 18, while l9 designate panels having attached thereto the electrical fixtures 20, and at the extreme left of Fig, 1 is shown a longer panel or support 2| adapted to have mounted thereon a suitable fixture or unit of corresponding length.

The several panels are in juxtarelation to each other, all arranged horizontally and supported on the partition members 3, the, outermost panels abutting the side walls 2 and thereby holding the entire assembly in proper relationship. The several articles are all arranged horizontally in a position to be observed most readily, and for closer inspection, any particular item or article may be lifted away from the case with its particular panel and is easily returned to its proper position in the case by locating its panel with reference to the adjacent ones.

Each panel may be provided with a name plate 22 to receive a card or indicator carrying the necessary data to showv the price and number of the article on the panel, indicating to the clerk the particular place where the stock of such item is stored, so that a clerk can readily obtain the of hardware and similar merchandise in horizontal position which makes the most effective eye appeal, and in such a manner that a customer may readily pick out and examine any particular article, the panel or support to which it is v attached insuring its ready return to proper position in the case, and afiording a continuous and unbroken top surface that presents a neat appearance and can easily be kept clean so that the articles on display always appear attractively and to the best advantage.

I claim:

1. A display structure comprising side walls, and intermediate vertical partition members affording pockets therebetween, a series of independently removable flat article-carrying panels positioned horizontally between saidside walls, the outer edges of the outer panels being in contact with the side walls, and the inner edges of adjacent panels being in contact with each other and resting upon the'adjacent underlying partition member, whereby any particular'panel is reversibly positionable with the article mounted thereon'depending into the pocket beneath.

2. A display structure comprising side walls and intermediate vertical partition members affording pockets therebetween, a series of independently removable flat article-carrying panels positioned horizontally between said side walls, the outer edges of the outer panels being in con-, tact with the side walls, and theinner edges of adjacent panels being in contact with each other and resting upon the adjacent underlying partition member, whereby any particular panel is reversibly positionable with the article mounted thereon depending into the pocket beneath, the upper edges of said side walls and the top surfaces of the panels affording a continuous and unbroken horizontal surface. I

' GROVER A. CLICQUENNOI. 

